LIMS GROUP Ltd

Our marketing priority for LIMS GROUP was to achieve the goal of effectively attracting customers while maintaining healthy company growth.

What was done?

Turnkey creation and comprehensive support of the WEB site, Facebook and Instagram pages. Brand image management in social networks. Attracting a target audience by SMM services and contextual advertising on Google.

Summary of results:

In 10 months, LIMS GROUP showed excellent results in three indicators:
• Google Ads - a 150% increase in conversions, with an almost negligible increase in CAC.
• Facebook and Instagram ads - an increase in conversions of more than 180% and a decrease in CAC of 24%.
• Increase in site conversions (CRO) by an average of more than 160% for the landing pages tested.

EXATECH Ltd

In this case study, we focused on the effectiveness of managing Ad conversion rates and finding solutions to reach other markets through Facebook media and contextual advertising in Google Ads.

Summary of results:

EXATECH achieved remarkable results with budgets and leads last year, namely: • Reaching and exceeding target leads KPIs.
• 7x budget while maintaining the same CPL.
• 50% reduction in CPA.

Greenford Bulgaria Ltd

Greenford Bulgaria turned to BullStream to outsource the management of its Google Ads account for promotion, as well as creating, configuring and testing other SMM tools.

Summary of results:

• 3x campaign revenue.
• 10x increase in budget while maintaining a return on investment of over 400%.
• ROAS was 385%.
• In the last 3 months, Google Ads brought in 87% of total revenue.
• Last year, Google Ads brought in about 51% of total revenue.
• Google Ads has become a major revenue driver.

Travelsim.BG Ltd

In this case, at some point, the company began to realize that methods of untargeted mass marketing are quickly losing their effectiveness, and with the help of more flexible digital marketing strategies can dynamically develop in today's market.

What was done?

• Optimized the bottom of the marketing funnel, where intent, demand and potential ROI were highest.
• Combined and reconciled Google Ads accounts in different countries and languages.
• Streamlined pay-per-click (PPC) process.
• Integration of Facebook Ads into the marketing complex.

Summary of results:

• Travelsim.BG has achieved an increase in the number of leads generated online from 600 to over 6,000 per week worldwide.
• Inbound leads from digital marketing campaigns, which were once almost non-existent, now account for more than 80% of the total.

BULL TRUST GROUP Ltd

For BULL TRUST GROUP, we developed detailed targeting strategies to increase online sales during the most competitive periods of the year.

What was done?

Their key content on the site was reviewed, SEO was fixed, and new media content and images were developed. After that, we focused on creating an advertising campaign, including:
• Testing various forms of text to increase click-through-rate (CTR) and ad competitiveness.
• Researching and refining keywords to improve ad quality and ranking.
• Improvement of bids and bid assignment strategies to ensure the highest possible ad ranking and lowest attainable cost.

Summary of results:

• Thus, BullStream significantly increased the return on investment of BULL TRAST GROUP (ROAS) ads, doubled their CTR and achieved a conversion rate 3 times higher than the niche average. Achievements also include:
• Increased their return on advertising investment by 429%.
• Doubling their CTR and reaching a new high of 12.44%.
• Exceeding the niche average at the most competitive time of year with a triple conversion rate to 4.07%.

Atlas Group Sp.z o.o.

Before learning about BullStream, Atlas Group struggled to get a positive return on investment in advertising (ROAS) from Google and Facebook, instead relying on the power of brand reputation and direct traffic to drive most of its online sales.

What was done?

• Complete restructuring of the Google Ads account.
• Testing thousands of new relevant keywords in order to create highly effective microtargeted ads.
• Launch a campaign on Facebook using high-quality videos and images.
• Using a customized audience of Atlas Group customers, we were able to find potential customers on Facebook.

Summary of results:

• Return on advertising spend (ROAS) increased by 6 times compared to the invested expenses.
• Ability to reinvest in both new product development and digital marketing.