E-Commerce Annual Summit23

E-Commerce Annual Summit23

Report on the Event: E-CommerceAnnual Summit23, Sofia, Bulgaria

Event Date: October 4-6, 2023

The 8th edition of the annual E-Commerce Annual Summit, organized by the digital company Digital Community in Sofia, took placeon October 4, 2023. The event saw the participation of approximately 200 attendees and over 20 recognized experts in the field of e-commerce, includingour team from Bullstream.

Key discussion topics included current trends in online commerce and marketing. The conference commenced with insights from the head of consumer panels, whoshared data on household purchasing trends. Highlighting the impact ofprolonged inflation on buying behavior, she emphasized the divergence in perspectivesbetween Bulgaria and European Union countries.

Representatives from Bullstream, including the company's Founder and CEO together with the team, actively engaged in discussions regarding the prospects of online business amidst economic and geopolitical instabilityand intensified competition.

Lecturers explored various aspects of social and mobile commerce, as well asthe application of artificial intelligence in e-commerce. A crucial theme was the discussion on the role of influential companies and theneed for a long-term and systematic approach to advertising campaigns.

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E-Commerce Annual Summit23
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Our representatives drew attention to the development prospects of internet advertising in Bulgaria, emphasizing significant business potential in this direction. They also highlighted the real challenges faced by online commerce, underscoring that success requires considerable effort, hard work, and investment.

Participants gained insights into mobile commerce and the application of artificial intelligence in electronic trading. Overall, the summit proved to bea successful informational event, fostering the exchange of experiences and the formation of strategies for the further development of e-commerce in the context of modern business.

Following the conference, Bullstream initiated collaborations with companies in the e-commerce and artificial intelligence sectors, positively impacting our brand reputation in Bulgaria.

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E-Commerce Annual Summit23
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