What is Targeted Advertising?

Targeted advertising: In simple terms, akey tool for your business. it is basically advertising on platforms: Facebook and Instagram, TikTok and others.

Targeted advertising is not just a term in the marketing world. It's like amagic wand that allows your business to to precisely target your adverts toyour audience.

Let's take a look at this key tool using plain language and clear examples.

What is Targeted Advertising?

Targeted advertising is a way to show your ads to the people who are mostinterested in your product or service.

Instead of advertising everywhere and to everyone, you target your advertisingefforts only to specific people.

How does it work?

Let's say you sell stylish sneakers. Instead of advertising them to everyone onthe Internet, you can specify that your ads should be seen by people aged 18 to30, who are interested in sports and fashion. In this way, you are targetingexactly your target audience.