Modernize the Website: Refresh and optimize the company's online presence to reflect its premium services.
Enhance the Visual Brand: Update the visual identity, including a refreshed logo and cohesive brand elements.
Strengthen Social Media Presence: Develop a comprehensive strategy and improve content packaging.
Create a Brand Book: Establish corporate guidelines with updated colors, fonts, and logo usage for a consistent brand identity.
Implementation Stages
- Analysis:
Conducted a comprehensive website and social media audit.
Identified the key needs and preferences of the target audience.
- Brandbook development:
Defined corporate colors, fonts, and identity elements.
Updated the logo to align with the refreshed brand concept.
- Website redesign:
Enhanced text and visuals for a modern and professional look.
Integrated real photos, showcasing VIP services and operations.
- Social Media:
Developed a strategy focused on promoting premium services.
Redesigned social media profiles and initiated regular maintenance.
Results
Balkan Flight Support now boasts a modern visual identity and a cohesive strategy, reinforcing its position as a trusted partner for premium aviation services.