1. To strengthen the brand through active SMM promotion.
2. Develop a strategy to find partners for wholesale distribution in Italy.
3. Launching advertising campaigns on social media.
Stages of Realization
Stage 1: Brand analysis and promotion strategy development.
The first phase included market research of the Italian B2B market:
- product and market analysis
- competitor and target audience analysis
- development of a strategy for the work
Stage 2: Finding Partners for Wholesale in Italy
For this phase we developed a strategic funnel including:
- Market research: Analyzing the market potential in Italy and identifying the most promising regions.
- Building a database of potential partners: Collecting information on distributors and major retailers.
- Personalized approach: Development of individual proposals for each potential partner, taking into account their needs and capabilities.
