In this case, we have delved into a difficult niche: the production of new technologies, specifically drones for agricultural field treatment, representing a stringent B2B market. Operating in this complex domain required a strategic approach, hence our campaign unfolded in two distinct phases. Initially, we focused on warming up the audience, aiming to build a loyal following around our social media outcomes. This first phase was critical, as engaging in a hard-to-navigate B2B space demanded we gather a community that resonates with our innovative solutions in drone technology for agriculture, laying the groundwork for further engagement and business opportunities.
The client's primary objective was the establishment and meticulous setup of their social media presence on Facebook and Instagram, coupled with the initiation of a targeted advertising campaign. They sought a team of specialists capable of comprehensively enhancing their profiles and deploying a strategically crafted social media advertising effort. This approach was aimed at not only elevating their brand visibility but also driving efficient customer acquisition and fostering meaningful engagement.
