The client contacted us about social media because of:
Low level of interaction on social media;
Insufficient audience activity on the hotel's page;
Poor quality of content and design on the page.
What we did:
Social media strategy: We developed a strategy based on audience and competitor analysis.
Audience: We conducted a detailed analysis of the target audience and identified the main customer segments that most often book hotel rooms.
Competitor analysis: We researched competitors' social media strategies and identified their strengths and weaknesses.
Texts: We wrote text descriptions and announcements for publications.
Social media design: We created a unified design style for all the hotel's social media accounts.
Launch: We started implementing the strategy by publishing new content and interacting with the audience on all platforms.
Monitoring and optimisation: We constantly monitored the audience's reaction to the posts and analysed key metrics such as the number of likes, comments and followers.
