We analyzed the competitors and a detailed analysis of the creative part in the region, as in this niche the main tool to achieve effective results is photo and video.
Together with the client we developed the creative part qualitatively. According to our brief, they shot a video for the commercial, which our team later edited and marketed.
We developed offers with discounts during happy hours and gifts on first order, as well as gifts on a certain number of orders. These offers launched to cold audiences as well as those who had previously interacted with the ads or the company on social media. As a result, we had a fully stocked kitchen at lunchtime!
We ran half of the ad campaigns on the company website and the other half on the apps. We received over 1,000 app installs for the entire period!